At Sonia & Co., our work is guided by five core principles. Together, they shape the way we design, plan, and produce every event.

Creativity

Every event deserves a distinct creative vision. We stay connected to what’s trending, think beyond the expected, and look for thoughtful ways to elevate every idea.

Collaboration

Your vision is our foundation. We approach every project as a true partnership, listening closely and communicating throughout the entire planning process. Our goal is to make you feel supported and understood.

Precision

Flawless execution matters. We handle timelines, vendors, and on‑site details with confidence and care.

Understanding

We take the time to truly get to know you. Including your style, priorities, and the feeling you want to create.

Insight

Our experience across luxury events, television production, and complex travel coordination gives us the ability to anticipate what’s ahead with a new perspective.